Expo 2025 Osaka: honest review after visiting (almost) every pavilion

Expo 2025, taking place in Osaka, Japan, has set the stage for a global showcase of groundbreaking innovations, diverse cultures, and visions for sustainability. From high-tech marvels to immersive cultural exhibits, each pavilion competes for attention, aiming to leave lasting impressions on visitors from around the globe. But does every pavilion truly deliver on the high expectations set by Expo’s ambitious theme? Join me as I share my personal experiences from each nation’s pavilion—highlighting their unique concepts, standout moments, and occasional disappointments. Discover the hits, the misses, and the unexpected gems that shaped my time at this monumental international exhibition.

East Entrance – The Daily Warm-Up

One of the most amusing and simultaneously frustrating parts of visiting Expo 2025 is the experience of entering through the East Entrance. Every day begins with what I now call my “expo warm-up” — a winding snake-like queue system that makes you walk in circles, even when the crowds are minimal. It doesn’t matter if it’s early morning or late afternoon with barely anyone around — the serpentine path stays in place.

I understand the need for crowd control and managing flow during peak hours, but the lack of flexibility is baffling. Why not let people enter more directly when the space is clear? Instead, visitors shuffle in long unnecessary detours while dozens of staff members stand around, seemingly unable to adjust the setup to the situation.

Security itself is consistent and thorough, which I appreciate. Every day, they stop me and remind me about the 360 camera stick, even though I haven’t used it once. Meanwhile, people with umbrellas waving them dangerously close to others’ eyes go unnoticed. The water bottles get scanned by some mysterious machine, presumably for radiation or chemical content — so every day I drink water that has passed a sci-fi-level screening. Electronics go through similar checks. Honestly, I feel safe inside Expo, which is a plus.

But the rigid layout, endless zig-zags, and robotic procedures are clearly more about control than comfort. It sets a tone: welcome to Expo, now walk in circles, no matter what.

Reservations at Expo 2025 – An Experience Built to Fail

The reservation system at Expo 2025 in Osaka is, without exaggeration, one of the most frustrating and tourist-unfriendly systems ever implemented at a world expo. As someone with a season pass and multiple days to explore, I expected the freedom to enjoy the event at my own pace. Instead, I found myself trapped in a daily loop of digital chaos, fighting for access to the very attractions I came to see.

Midnight Madness – A System That Punishes Visitors

The first flaw is the midnight release of reservations. Every night, at exactly 00:00, people across Japan hammer the reservation system to try and secure a time slot. And these aren’t for all pavilions—only select high-demand ones offer reservations, and they’re booked within seconds.

To make it worse, you can only reserve up to 3 days in advance, which means if you’re a tourist here for a few days, you likely won’t secure anything unless you skip full days just to click. And even then, there’s no guarantee.

The “Welcome to Expo” Run

When you arrive at the expo, there’s no smooth start to your day. Instead of exploring or enjoying your first pavilion, you’re forced to race toward the nearest reservation station to see if anything for the current day is available. That’s the only way to secure something last-minute—on-site, and in-person.

Once you reach the station, you’re not greeted with help, but rather a cold touchscreen where you must scroll alphabetically through every pavilion and hope one has an open time slot. You might waste 10–20 minutes flipping from one to the next, standing in line like an idiot while the system updates in real-time and offers nothing.

A System for the Locals

It’s clear the entire setup is tailored for locals who can book from the comfort of home at midnight and return anytime. But for foreign visitors, especially tourists with limited days, this becomes a logistical and psychological nightmare.

Even worse, some pavilions, such as Italy or Null, don’t let you in at all without a reservation, even when there’s no line at all in the evening. No flexibility. No exception. Empty pavilion, still no access.

No Comparison to Expo Dubai

At Expo 2020 in Dubai, this was never a problem. Reservations were mostly optional or flexible. Only the Japan Pavilion required them—and while inconvenient, at least it was the exception, not the rule. In Osaka, the entire model seems to have been copied and worsened.

Designed by Bureaucracy

The system is so poorly optimized, it feels like it was designed not for visitors, but for control. It’s as if the person who created it had more experience managing queues at the post office than designing a world-class visitor experience.

The Bottom Line

You don’t come to Expo to play a digital lottery. You come to explore, learn, and experience. Expo 2025’s reservation system makes that almost impossible unless you’re local, lucky, or willing to dedicate entire days to fighting the system instead of enjoying the event. It’s inefficient, inflexible, and actively unfriendly to foreign visitors. This isn’t just disappointing — it’s downright insulting.

Future of Life Pavilion

Absolutely breathtaking. The Future of Life Pavilion was, without a doubt, the most powerful and unforgettable experience of Expo 2025. I can hardly believe I managed to secure a reservation amidst the chaotic and overly complicated system—but it was worth every second. Honestly, if I had to wait an entire day for it, I would have.

This pavilion wasn’t just an exhibit—it was a complete cinematic, emotional, and philosophical journey. Through a deeply immersive story set in the year 2075, visitors were presented with a chilling yet fascinating choice: face death or continue existence as an android. The storytelling was masterful, pulling you into a future that feels disturbingly real and incredibly close.

And then came the robots—so human-like it was hard to distinguish them from actual people. Their movements, their expressions, their interactions—everything was polished to perfection. It wasn’t just a display of technology, but a reflection on humanity, identity, and the future we’re walking toward.

Every second inside felt like a privilege. This was the pinnacle of Expo 2025—a once-in-a-lifetime experience that captured the imagination and soul. Nothing else came close.

Expo Pavilion Earth Math

I didn’t initially plan to visit this pavilion, as it wasn’t high on my reservation list. However, with most reserved slots completely booked and inaccessible to regular tourists, this was one of the few pavilions I could still enter.

Surprisingly, it turned out to be quite interesting. The exhibition began with a short film explaining what food really is and how our consumption habits deeply impact the planet. It wasn’t afraid to confront uncomfortable truths—scenes of chickens and cows suffering due to industrial farming practices made sure of that. The message was clear: the way we eat has consequences.

The pavilion also offered a glimpse into the future of food and featured several interactive installations. Although not the most immersive or elaborate pavilion, it carried a strong environmental message. One significant downside, however, was the complete lack of consideration for food allergies. It was clear the creators didn’t account for visitors with dietary restrictions, which felt like a missed opportunity in an otherwise thought-provoking exhibit.

France Pavilion

The France Pavilion at Expo 2025 delivered exactly what one would expect from a country with a deep-rooted cultural identity—a masterfully curated artistic experience, bold in style yet executed with unmistakable elegance. The France Pavilion was best country pavilion I have visited.

True to form, France embraced high art and luxury without slipping into cliché or overstatement. From the moment you enter, you’re surrounded by visually stunning installations—most notably the sculptural interpretations of famous French hands, a poetic and unique tribute to national icons. The fashion displays were flawless: refined, sophisticated, and a genuine celebration of French haute couture.

Wine was also showcased—not through tastings, but as an artistic symbol, woven into the narrative with aesthetic subtlety. A lush garden installation offered a moment of calm, and the unexpected presence of ballet on the rooftop, though not personally my taste, was undeniably impressive—a rare and refined sensory touch that elevated the entire experience.

The pavilion smartly avoided heavy narration or informational overload. There weren’t many audio guides or deep dives into facts. Instead, it relied on visual storytelling, letting the art speak for itself. As a result, what sticks with you are the images, the vibe, and the countless moments that had everyone around reaching for their phones.

France didn’t try to be everything—it chose to be purely French, and in doing so, stood out gracefully. A pavilion that might not teach you much in words, but leaves an imprint on your eyes and your memory.

Spain Pavilion

The Spanish Pavilion turned out to be quite an interesting surprise. Right from the entrance, visitors are greeted with an engaging program. This means that even while you’re standing in line, there’s already something to watch and enjoy—which certainly helped during my visit. The entire experience was cleverly designed to prevent long waiting times, and the lines moved smoothly thanks to the pavilion’s wide and open layout.

The exhibition itself was short but structured. It began with a focus on exploration, sea voyages, and the legacy of discovery—echoing themes from Expo 2020. The final section showcased postcards from Spain along with a visual presentation, offering a light but colorful glimpse into the country.

What stood out was not just the exhibit, but the amenities. They offered small canned Spanish beers for €2, and there was even a bar and a restaurant on-site. It’s one of the few pavilions that managed to feel relaxed and seamless in visitor flow. However, despite its smooth design and charming extras, the pavilion didn’t convey a particularly strong or memorable message. It felt more like a pleasant walk-through than a deep cultural dive.

Bulgaria Pavilion

The Bulgarian Pavilion, quite frankly, isn’t worth visiting—unless you’re Japanese. It felt like the entire presentation was tailored exclusively for Japanese tourists. During my visit, I watched videos featuring dinosaurs, planets, bacteria, a glimpse of Bulgaria, their script, and some greenery… but I had no idea what they were trying to communicate.

It was a confusing mix with no clear message or narrative. To make matters worse, I only found out after wasting half an hour inside that the entire show was in Japanese at that specific time slot. Apparently, they alternate between Japanese and English, but there was no clear signage or information indicating this upfront.

A simple sign stating the current language of the presentation would have saved me time and disappointment. Without it, this pavilion ended up being a frustrating and meaningless experience.

Thailand Pavilion

Waiting in line for the Thailand Pavilion turned out to be surprisingly enjoyable. I happened to arrive just in time for one of their hourly performances—traditional Thai dances performed right outside, which made the wait much more pleasant.

Inside, the experience began with a lively and humorous Thai presenter giving a quick overview of the country. He talked about Thailand’s seasons, its festivals, and even mentioned the impressively long name of its capital city—all presented in a fun and engaging way.

After that, there was a short film, which unfortunately wasn’t particularly impressive. Toward the end, the pavilion shifted focus to Thailand’s global strengths—showcasing its hospitals, massage services, and the areas where the country ranks highly on international charts.

An interactive food section allowed visitors to assemble their own Thai dish, adding an entertaining and hands-on element. There was also a restaurant on-site, offering authentic cuisine. The experience wrapped up with a showcase of traditional massage techniques, including the option to try self-massage. Overall, the pavilion offered a nice mix of culture, wellness, and engagement, even if the film was a bit underwhelming.

Turkey Pavilion

The Turkey Pavilion immediately captures attention with its striking exterior design. Once inside, there’s quite a lot to see. Visitors are greeted by several beautiful objects and exhibits, including a live demonstration of traditional carpet weaving—a nice touch that adds authenticity and craftsmanship to the experience.

A central feature of the pavilion is a cinema showcasing five regions of Turkey, with a strong emphasis on gastronomy. The visuals highlight the country’s rich culinary traditions, offering a flavorful glimpse into its regional diversity.

At the end of the tour, there’s a small shop. However, a notable flaw is the layout—once you’re in the shop, there’s no exit forward; you have to double back the way you came, which disrupts the otherwise smooth flow of the visit.

That said, this pavilion was a big step up compared to Turkey’s much weaker presence at Expo 2020 in Dubai. Still, it’s a missed opportunity that Turkey didn’t highlight its globally renowned all-inclusive resorts. In that respect, they could take a page from Thailand’s book and show the world why Turkey leads in hospitality and beach tourism. Overall, it was a positive experience, but with room for smarter promotion.

NTT Pavilion – “PARALLEL TRAVEL”

The NTT Pavilion, titled “PARALLEL TRAVEL”, is one of the most futuristic experiences at Expo 2025 in Osaka. It offers an immersive journey through time and space, divided into three main zones that blend cutting-edge technologies such as 3D spatial transmission, augmented reality, and interactive digital environments.

🧭 Zone 1: Prologue – The Evolution of Communication
This introductory zone maps the development of human communication, from ancient tools to modern tech. Through large-scale visuals and historical devices, it showcases humanity’s continuous effort to overcome distance and build connection. The first video was quite engaging, enhanced with real-world products and a visual timeline from the past to present-day communication.

🎶 Zone 2: Main Experience – The Rhythm of Connection
Here lies the core experience of the pavilion. Visitors put on 3D glasses and dive into a hybrid performance featuring the world-renowned music group Perfume. The show connects three locations—Expo 2025 in Yumeshima, Expo ’70 Commemorative Park in Suita, and a virtual recreation of Expo 1970—into a seamless 3D experience. Dancers gradually transform into digital models, then dissolve into floating particles that seem to hover right between your eyes. This immersive 3D theater sequence delivered a true wow moment, impressing with both its creativity and technical precision.

🌐 Zone 3: Epilogue – A New “Me”
In the final zone, visitors create a digital version of themselves—an “Another Me.” This avatar then interacts with others in a simulated environment, demonstrating the potential of future digital social spaces. However, this part was the most problematic. Using your photo to animate singing faces with open mouths felt invasive and would likely be banned under GDPR in Europe. Unfortunately, that doesn’t apply here. For this reason, this section gets a dislike from me.

The pavilion’s architecture is tranquil and open—resembling a park where greenery, light, sky, and people come together. It symbolizes a future where distances vanish, and presence becomes limitless. A memorable and visually impressive experience overall, though not without ethical concerns.

Czech Pavilion

From a design perspective, the Czech Pavilion is hard to fault. The exterior is beautiful—crafted from recyclable materials, with a strong presence of wood that adds a natural aroma and warmth to the structure. Compared to the Czech pavilion at Expo 2020 in Dubai, which focused on technology and inventions from technical universities, this year’s version shifts direction entirely—toward art.

Inside, the pavilion celebrates Czech creativity through stunning displays of Bohemian glass and modern art. It’s a sensory journey through craftsmanship, emphasizing beauty over innovation. One of the standout features is the upper terrace, which not only offers a peaceful resting space but also showcases two real Czech oak trees, extending beyond the structure as living symbols of sustainability and heritage.

The pavilion also includes a restaurant and bar, with the main attraction being draft Pilsner—a true taste of home, though served with a steep Expo markup of €8. Still, enjoying a cold Plzeň in the evening with a view of the fountain is a memorable way to wind down the day.

All in all, the Czech Pavilion delivers a calm, aesthetic experience. While I personally preferred the technology-focused approach from Dubai, this artistic edition still holds its own as a solid and culturally rich representation.

Uzbekistan Pavilion

Uzbekistan’s pavilion presents a modest yet thoughtful experience, starting with the unique fact that the entire structure is built using Japanese materials—a symbolic gesture of cultural cooperation with the host country.

The introduction to the pavilion is presented verbally, offering basic information about Uzbekistan in both English and Japanese. It’s a straightforward overview, setting the stage for what comes next.

As visitors move forward, they enter a darker space filled with illuminated models and displays, showcasing the country’s goals and development visions. The glowing elements are visually appealing and help bring a quiet elegance to the storytelling.

The journey continues with an elevator ride to a space that offers a symbolic look at Uzbekistan’s landscape. Rather than a realistic or interactive view, the presentation leans more into artistic interpretation—subtle and abstract rather than bold or dynamic.

The visit ends in a wooden garden, a minimalist circular space meant for reflection. A single walk around it is enough—it’s peaceful, but doesn’t particularly impress.

Overall, the pavilion doesn’t deliver any “wow” moments, but it’s put together well and serves its purpose. A calm and composed representation of a country finding its place on the global stage.

Malta Pavilion

Having personally visited Malta, I had high hopes that the pavilion would be filled with captivating visuals showcasing the island’s natural beauty, history, and Mediterranean charm. Unfortunately, the space felt surprisingly empty and underwhelming.

The interior display was minimal—two stones and two knight armors. That’s about it. While the exterior design of the pavilion is genuinely attractive and modern, the interior lacks depth and inspiration.

Malta’s main attempt to engage visitors is through a short film, which heavily relies on AI-generated visuals. The arrival to the island, the sweeping views of the sea, and even cultural elements are all created using artificial intelligence. And this is where the disappointment truly sets in.

Is it really appropriate for a country as rich in real-world history, culture, and breathtaking coastlines to rely on AI to fake its own story? It felt like a missed opportunity. The film lacked authenticity, and the few real shots that were included only emphasized what was missing—a genuine portrayal of Malta.

Instead of drawing people in with its uniqueness, the pavilion leaned on artificial visuals to do the storytelling. The result? A shallow, forgettable experience.

USA Pavilion

Visiting the USA Pavilion was a smooth experience—if you arrive about 10 minutes before the hour, you can walk right in. Long queues are mostly for the Japanese-language section, while the English version moves quickly and efficiently. What stood out immediately—and deserves praise—is that the pavilion separates English and Japanese presentations. If every pavilion at Expo 2025 followed this model, the entire event would be far more visitor-friendly.

The USA Pavilion itself was nothing short of spectacular, living up to the scale and ambition of its 2020 counterpart in Dubai. As expected, space exploration took center stage again, but this time with even more impact. The experience culminates in a giant screen simulation of a space journey, offering an immersive and cinematic finale that truly sticks with you.

It begins with a vibrant presentation of American cities, shown in their best light. Accompanying the entire journey was a mascot figure and an uplifting musical soundtrack designed to unite and inspire. Everything felt polished and deeply intentional—clearly the result of meticulous planning well in advance, likely a year or more.

What also added to the experience was the friendly, smiling staff, most of whom were American. That personal touch made the whole visit feel even more welcoming. Overall, it was a strong, confident, and emotionally engaging pavilion—exactly what you’d expect from the United States.

Advanced Air Mobility Pavilion

The Advanced Air Mobility Pavilion was one I was genuinely looking forward to—and while I didn’t manage to attend the full interactive show or reserved experience, I was at least glad to see and photograph the flying drone up close.

Unfortunately, like many other parts of Expo 2025, this pavilion was hindered by the frustrating Japanese reservation system, which made it nearly impossible to secure a spot. The reservation process was confusing, poorly optimized, and left many visitors, including myself, unable to participate in the full experience.

It’s a shame, because the concept—showcasing the future of air transport and flying vehicles—had enormous potential. What little I did see looked impressive, and it’s clear that the tech on display was cutting-edge. But without access to the actual presentation or the hands-on features, the visit felt like an incomplete glimpse into something much more exciting.

At the very least, being able to get some photos of the drone was a small win. Still, this pavilion could’ve made a much bigger impact with a more accessible and inclusive booking system.

European Union Pavilion

The European Union Pavilion left me feeling underwhelmed. It’s truly unfortunate that such an important institution couldn’t deliver its vision in a more compelling and accessible way.

Yes, there were creative interactive elements—touch-sensitive leaves to reveal information, rotating panels to uncover facts, and even a digital origami experience where folding a virtual figure symbolized various EU initiatives. These were clever in concept, but not quite enough in execution.

The main issue? It lacked context and depth. The pavilion focused heavily on goals, commitments, and abstract ideas—but gave little clarity on how the EU actually functions. Without that foundation, it all felt too vague and idealistic.

Having visited the House of European History and European parlament in Brussels, I couldn’t help but compare. That museum offered a brilliant explanation of the EU’s structure, especially how the European Parliament works. I don’t think most tourists understand how the European Union works. It could have been explained briefly, at least. Something like that would’ve been far more effective here.

In the end, the pavilion felt like a missed opportunity—a display of intentions without grounding. A more transparent and educational approach could’ve turned this into one of the Expo’s most meaningful stops.

Tunisia Pavilion

The Tunisia Pavilion offered a modest experience, set within a series of small rooms filled with various presentations. While the content itself wasn’t particularly engaging or standout, the effort to represent the country’s culture in a limited space was still appreciated.

One highlight was the tasting section, where visitors could sample traditional Tunisian flavors. Though the portions were small, the prices were reasonable, and the experience added a tangible, sensory element to the visit—something many larger pavilions lacked.

The pavilion also included traditional crafts and decorative elements, which helped convey a bit of local atmosphere. However, the projections and multimedia presentations could have been much stronger. They felt basic and didn’t leave a lasting impression.

Overall, while the Tunisia Pavilion wasn’t especially memorable in terms of content or design, it made good use of a small footprint and delivered an authentic touch through its food and crafts. A decent effort, though with room for improvement—especially in visual storytelling.

Lithuania & Latvia Pavilion

Lithuania and Latvia joined forces for a beautifully curated joint pavilion, and the result was truly refreshing. At the heart of their presentation was a shared herbarium—a striking and symbolic way to promote biodiversity and the natural richness of both countries. It wasn’t just visually appealing; it created a calm, earthy atmosphere that set the tone for the entire visit.

One of the most creative elements was the “green wall”, a misty, high-humidity installation similar to a steamy shower wall. Visitors could draw or write on the surface for about two minutes, after which the message slowly vanished—encouraging spontaneous expression and shared inspiration. It felt like a poetic reminder of how fleeting, yet meaningful, creativity can be.

The pavilion also delivered solid informational value. Basic facts were clearly and attractively presented, and the interactive tablet experience was a standout feature. Visitors could explore products developed in both countries. You could also explore various companies across different sectors, giving the experience a real-world, business-focused dimension.

What impressed me most was the balance between nature and innovation—from promoting regional flora to showcasing modern digital achievements. The space was well thought-out, meaningful, and pleasantly surprising. A smart and cohesive collaboration between two nations that made a strong and lasting impression.

Chile Pavilion

The Chile Pavilion was, unfortunately, one of the weakest at Expo 2025. The entire interior was essentially a carpet exhibition—focusing solely on rugs produced by around 200 artisans. While this might have had cultural value, the execution lacked depth, context, and engagement. It felt more like walking into a showroom than a world expo experience.

Ironically, the exterior screen—which displayed visuals and abstract animations—was far more captivating than anything inside. Once inside, the space was mostly empty, filled only with dim projections, and dominated by large white areas and carpets hanging from the walls. The storytelling was minimal, and the atmosphere felt incomplete.

Chile did attempt to engage visitors through occasional wine tastings, a fitting idea given the country’s global reputation for winemaking. Sadly, the system for this was chaotic and inconsistent—I tried several times but never managed to click at the right moment to get a tasting slot.

Overall, the pavilion lacked energy, direction, and interaction. It missed a valuable opportunity to showcase Chile’s diverse landscapes, culture, and innovation—and instead reduced the experience to textiles and frustration.

Cambodia Pavilion

The Cambodia Pavilion was visually pleasing and carefully crafted. Inside, the atmosphere was genuinely engaging—the space smelled wonderful, creating an immersive and almost dreamlike ambiance. Decorative elements like artificial stairs, fragrant artificial flowers, detailed 3D models, and traditional sculptures added a strong cultural touch.

However, despite the effort put into the aesthetics, the pavilion ultimately failed to deliver its core purpose: convincing visitors why Cambodia should be their next destination. While it looked and felt nice, it lacked a clear narrative or emotional hook that would inspire deeper curiosity or a desire to explore the country.

There was no strong message about Cambodia’s natural beauty, historical treasures, cuisine, or modern development—the very things that could captivate a global audience. Without that, it became just a decorative walk-through, rather than a compelling invitation to experience a rich and diverse nation.

A missed opportunity to turn beauty into inspiration.

Egypt Pavilion

The Egypt Pavilion at Expo 2025 was, regrettably, a bit of a letdown—especially when compared to the spectacular presentation in Dubai, which brilliantly showcased both New Cairo and Egypt’s rich ancient history.

Here, the experience was reduced to just two rooms, each filled with floor-to-ceiling animated projections. While the visuals were interesting and well-produced, they lacked the grandeur and depth expected from a country with one of the world’s most iconic and enduring histories.

There was no strong narrative, no emotional build-up, and crucially, no mention of Egypt’s modern identity. The resorts, Red Sea tourism, Nile cruises, and rich cultural mix of ancient and contemporary Egypt were nowhere to be found. Not even a nod to the country’s booming tourist sector.

It felt like a missed opportunity on all fronts. Egypt has one of the most compelling stories to tell—but this time, it was told quietly, when it should have roared.

Malaysia Pavilion

The Malaysia Pavilion made a strong and flavorful impression—quite literally. Right at the entrance, visitors are greeted by the aroma of food, with artificial food scents and displays that instantly trigger your appetite. If you arrive hungry, fair warning: this pavilion will tempt you hard.

Inside, Malaysia strikes a well-balanced presentation, blending interactive fun with national storytelling. A set of three themed games, each connected to Malaysia and the Expo’s overarching themes, created a playful and educational space—especially appealing for children. This was a smart move that kept the energy high while still delivering cultural context.

Beyond the games, the pavilion featured a series of photographic exhibits, urban visuals, and a forward-looking portrayal of Malaysia’s smart city ambitions. One section also included an anime-style film, likely a nod to the Japanese audience, which seems to be a key target demographic for the pavilion.

The space also included a large shop filled with Malaysian products and a fully operational restaurant, which was buzzing with activity. It’s clear that Malaysia came fully prepared, and the execution reflects thought, cultural pride, and a strong understanding of Expo dynamics.

Overall, a well-rounded, interactive, and memorable pavilion that successfully delivered both flavor and future.

Blue Ocean Dome

The Blue Ocean Dome stood out not only for its important message, but also for its striking architectural design, constructed from just three sustainable materials: bamboo, carbon fiber, and cardboard tubes. The structure itself was a statement—lightweight, eco-conscious, and symbolic of the fragility of the oceans.

At the entrance, a small water fountain added a serene and refreshing element, gently setting the mood for what lay ahead.

At the core of the pavilion was a powerful, emotionally charged film that explored the devastating impact of plastic pollution on marine life. With compelling visuals and clear, impactful storytelling, it delivered a message that was hard to ignore.

The core message hit hard:

By 2050, there could be more plastic in the ocean than fish.

Through elegant design and clear communication, the Blue Ocean Dome succeeded in turning a global crisis into a visually immersive and unforgettable experience. It wasn’t just a pavilion—it was a call to action.

Brazil Pavilion

The Brazil Pavilion at Expo 2025 delivered a much more dynamic and thoughtful experience compared to its rather empty and uninspired version in Dubai. This time, Brazil added character and atmosphere, finally giving its identity the expressive platform it deserves.

The journey began with a contemporary art installation, designed to reflect on the meaning of life. The room featured inflated plastic shapes, resembling balloons twisted into abstract forms—visually striking and open to interpretation. What made it truly impressive was how the environment changed during the visit: upon entry, the space was bathed in warm sunlight with a glowing artificial sun overhead. But by the time of departure, the blinds had been drawn, and everything was covered in soft, reflective white light—subtle, yet impactful.

The centerpiece of the pavilion was a 6-minute film, shown in a comfortable seated area. It explored the strong cultural ties between Japan and Brazil, touching on shared heritage, football, and vibrant festivals, clearly targeting the Japanese audience while offering a glimpse of Brazil’s human warmth and national pride.

For younger visitors, there was a face painting station, adding a playful element, though nothing especially unique. Still, it was a nice family-friendly touch.

Overall, the Brazil Pavilion finally found its rhythm and message—offering art, emotion, and cultural pride in a well-structured experience. It wasn’t groundbreaking, but it was a big step up and genuinely enjoyable.

Lida Group Pavilion

The Lida Group Pavilion was one of the least captivating at Expo 2025. It’s accessible without a reservation, which already hints at its limited appeal—and sadly, after visiting, it’s clear that skipping it wouldn’t mean missing much.

The pavilion focuses on the concept of future smart cities and low-emission housing, but it does so in a way that feels more like a corporate demo than an inspiring vision. One of the main attractions is a model “home of the future,” where visitors are asked to input a large amount of personal data. In return, all it shows you is your heart rate, body temperature, and weight—not exactly groundbreaking or useful.

Another feature hints at the future of hygiene: a toilet that analyzes bodily waste to monitor health. While this might seem far-fetched elsewhere, in Japan it feels oddly plausible, given that toilets here already play music, warm seats, and more.

In the end, the pavilion came off more as a tech showroom than a meaningful experience. It lacked engagement, depth, and vision, offering a glimpse of a sterile, data-obsessed future without any real warmth or human connection. Definitely one of the more forgettable stops.

Electricity Pavilion

The Electricity Pavilion at Expo 2025 is another one of those high-demand, reservation-only experiences, much like many of the top-tier pavilions. And while it offers a unique concept, the execution is highly time-sensitive—almost like playing a game of chance.

The main attraction revolves around an interactive “egg” that visitors carry with them as they explore different types of energy. Each station teaches you something about electricity, but due to the limited time window of 15 minutes, and crowds ahead of you, it’s nearly impossible to experience them all.

Your best strategy? Skip the lines—go only to the stations that are free. Otherwise, you’ll barely make it halfway through before time runs out, and you’ll be ushered into the next part of the experience.

The visit concludes with a short film and an LED light show, which, while visually appealing, doesn’t fully make up for the frustration of missing key parts of the interactive journey.

It’s a cool concept trapped in a flawed format—one that makes you feel rushed instead of inspired. A real shame, because with better crowd management or extended time slots, this could’ve been one of the more memorable pavilions.

Pavilion of Dynamic Equilibrium of Life

Production: FUKUOKA Shin-Ichi

The Pavilion of Dynamic Equilibrium of Life was one of the most emotionally resonant and visually poetic experiences at Expo 2025. Designed by FUKUOKA Shin-Ichi, the pavilion’s architecture itself made a powerful first impression—shaped like an embryo, it symbolized the origin and fragility of life.

Inside, visitors were immersed in a spectacular LED exhibition, blending modern digital art with deep biological symbolism. Through light, movement, and form, the pavilion beautifully illustrated the creation and complexity of life, evoking both wonder and introspection.

What truly set this pavilion apart was its emotional depth. The closing moment—where the author’s spoken words about death echoed through the space—was profoundly moving. It wasn’t just a presentation, but a meditation on existence, delivered with grace and sensitivity.

A rare example of how art, science, and emotion can come together in perfect harmony. Subtle, powerful, unforgettable.

Netherlands Pavilion

The Netherlands Pavilion was, quite frankly, one of the most disappointing experiences of Expo 2025. In the afternoon hours, access is restricted to reservations only, and despite the long wait and promising setup, the experience fell flat—on almost every level.

The visit starts off intriguingly, as you’re given a glowing orb (a nod to the umbrellas from Dubai’s pavilion), which you “charge” to change its color. Sounds creative—but the problem? There’s no time or clarity to understand why. The explanations are either too brief, shown too quickly, or completely lost due to the absence of audio guidance.

What made things worse was the complete language disconnect. Though information was partially available in English, the entire staff only spoke Japanese—not a single word of English during my entire visit. There was no effort to assist non-Japanese speakers, which is surprising and unacceptable at a world expo. I had to copy what other visitors were doing to even know what to do with the orb. Confusing, frustrating, and alienating.

There was a short theatrical moment at the entrance, and one cinematic presentation with the message that “we are all connected.” Sadly, the experience itself didn’t feel connected at all. The staff behavior—especially the guard managing the entrance, who was overly strict and robotic—only added to the cold, disconnected vibe.

In the end, the message felt hollow. There was zero promotion of Dutch tourism, culture, or innovation—just abstract symbolism that didn’t land. A pavilion with a long wait, a glowing ball, a vague message, and absolutely no engagement. For a country that usually brings strong concepts to world expos, this was a shocking letdown.

Gundam Pavilion

The Gundam Pavilion was one of the most anticipated stops on my Expo 2025 list—but sadly, it turned out to be one of the biggest disappointments. As a fan of the iconic robot, I was excited to experience the fusion of mecha culture and immersive technology. And while the giant Gundam standing outside is undeniably impressive, the experience inside left a lot to be desired—especially for non-Japanese speakers.

From the beginning, the only part explained in English was a basic safety and etiquette briefing. After that, you’re on your own. The main experience simulates a journey into space, with an elevator that vibrates and shakes as you ascend—setting up a promising sensory experience. But once you’re “in space,” everything unfolds in spoken Japanese, with no subtitles and no translated narration.

As a result, the entire story, context, and emotional impact are completely lost unless you understand Japanese. The visuals are well-produced, and the effects are exciting, but it feels more like watching a foreign film without subtitles—you can enjoy the visuals, but you’re missing the heart of the experience.

It’s a huge missed opportunity. With such a globally beloved franchise, adding multilingual support (or even just English subtitles) would have made the pavilion inclusive and unforgettable. Instead, it ends up feeling like a region-locked experience—spectacular to look at, but inaccessible to most of the world. A shame, really, for something that could have united fans from across the globe.

Women’s Pavilion

The Women’s Pavilion was a meaningful and emotionally resonant experience—but whether it was worth the long wait is debatable, especially if you’re on a tight schedule. At least the pavilion didn’t require a reservation, which made it more accessible than many others.

Compared to the Dubai edition, Japan’s take on the Women’s Pavilion was more engaging and personal. Upon entry, we provided our names, which were later read aloud at a shared table, allowing us to hear those who came before us—a touching and humanizing moment.

Each visitor was randomly assigned a story from one of three women. While it would have been better to choose whose story we heard, the personal tale we received was emotionally delivered, making it feel intimate and powerful. One can only hope this voice wasn’t AI-generated, as it carried weight and humanity.

Later in the experience, we sat at a communal table to listen to more names and testimonies, before moving on to a brief informational section. This included quick facts about women in politics, access to free menstrual products in various countries, and other global gender equity issues.

The final touch was a poetic one: visitors could place their hand on a sensor, and a short personalized projection appeared directly on their skin, sharing a few final words or facts. Symbolic, soft, and thought-provoking.

While the pavilion offered a valuable message and experience, it was rushed at key moments, and the wait didn’t quite match the payoff for everyone. If you’re short on time, there are other pavilions with more to see and do—but if you care about global women’s issues, this one still leaves a meaningful impression.

Portugal Pavilion

The Portugal Pavilion was visually clean and thematically focused, but also surprisingly one-dimensional. Rather than showcasing Portugal’s rich culture, history, architecture, music, or cuisine, the pavilion zeroed in entirely on one message: the importance of protecting the ocean.

The design and messaging were clear—Portugal sees itself as a guardian of the sea, and the exhibit strongly emphasized marine conservation and environmental awareness. This commitment came through effectively, with visual elements and messaging that made the ocean the protagonist of the experience.

However, beyond this environmental theme, there was little to no representation of Portugal’s national identity. No mention of its global heritage, explorers, cultural icons, or even its modern achievements. For a country with such a deep connection to both land and sea, the narrow focus felt limiting.

In the end, the pavilion delivered a strong signal, but not a complete picture. Interesting, yes—but Portugal is so much more than just its coastline, and that deserved a place here too.

Poland Pavilion

The Poland Pavilion took a creative and artistic approach, but didn’t strongly promote the natural beauty or tourism potential of the country. Instead, the pavilion leaned heavily into interactive art and symbolism, offering visitors hands-on activities like rotating whisk-like tools to create abstract art, or designing personalized flowers and herbarium entries. It was engaging—but didn’t exactly say, “Come visit Poland.”

The highlight came on the top floor, where Poland finally showcased its contemporary contributions in fields like medicine, IT, and science. These were presented in a sleek and minimalistic way, with brief explanations available via interactive tablets. It was informative, though somewhat understated.

There was also a section dedicated to Polish video games, which hinted at the country’s influence in global gaming—but this area felt underdeveloped. There were no interactive elements or demo stations—something as simple as a tablet with gameplay samples could’ve greatly improved the experience.

While queues can be long, I was fortunate enough to secure a reservation. Overall, the pavilion offered a thoughtful and modern artistic narrative, but could have benefited from stronger storytelling around Poland’s culture, nature, and innovation.

Australia Pavilion

The Australia Pavilion at Expo 2025 offered a calm, artistic journey, more focused on evoking emotion and atmosphere than delivering hard facts. While visitors didn’t walk away with a deep understanding of the country’s systems or modern identity, they were treated to a beautifully curated sensory experience.

At the entrance, iconic Australian animals like kangaroos and koalas immediately drew attention, setting a welcoming tone. The first space recreated the feeling of Australian forests, with a visually stunning art installation inspired by native landscapes—an immersive introduction rooted in nature and tranquility.

The pavilion then opened into a space with a massive projection screen, showcasing the land and sea of Australia in animated, dreamlike form. It was artistic and flowing, like a moving painting that highlighted the country’s natural beauty.

One of the standout features was the use of 360° videos—a smart, modern way to allow visitors to virtually explore the Australian environment. These immersive clips helped bring the country to life in a way that felt personal and engaging.

Though the pavilion didn’t go deep into tourism, innovation, or modern development, it succeeded in making visitors feel Australia rather than simply learn about it. A peaceful and creative presentation—not highly informative, but visually memorable and emotionally soothing.

Belgium Pavilion

The Belgium Pavilion ended up being one of the more disappointing stops at Expo 2025. Despite the country’s rich cultural and culinary heritage, the pavilion’s content felt minimal and underwhelming.

The main exhibit space consists of just three digital displays. One proudly highlights Belgium’s role in vaccine production, another promotes the future of personalized medicine, and the third offers a general message about innovation. These messages, while important, are delivered in a sterile, overly simplified format that fails to engage.

There’s also a rooftop terrace walk and a room combining real and artificial flowers, but neither adds much substance to the overall experience. It feels more like filler than feature.

The saving grace? They hand out free cookies and a comic book aimed at students, which at least adds a little charm and generosity to the visit. Without those, this would barely register as memorable at all.

Ironically, while the pavilion itself lacks appeal, the Belgian restaurant next to it draws huge crowds—perhaps a sign that visitors are more interested in Belgium’s flavors than its messaging this time around.

Austria Pavilion

The Austria Pavilion is a lesson in patience. Every time I visited, the entrance was either blocked by a sign reading “Limited Access Now” or “The Line is Closed Temporarily.” Visitors often have to wait on nearby benches for the access window to reopen, which isn’t exactly convenient.

Once inside, the pavilion reveals a visually elegant interior, with its centerpiece being a self-playing piano that plays alongside a presentation of Austria–Japan cultural ties. Interactive tablets highlight Austrian companies and innovations, and toward the end, you’re invited to experiment with music using AI on a touchscreen, often while others watch.

The pavilion is heavily centered on music and Austria’s classical heritage, showcasing its identity as the home of great composers. While the message isn’t particularly clear in terms of future goals or sustainability, the cultural delivery is strong, and the atmosphere is pleasant.

United Kingdom Pavilion

The UK Pavilion is an example of style over substance. Sometimes available without a reservation, but most of the time nearly impossible to book, I was at least lucky enough to get in after standing in line—which, thankfully, included seating while waiting.

The experience begins with a short film, which is essentially an AI-generated story told through an animated Japanese boy and girl. It’s visually polished, but light on facts—and if you pay close attention, the number of fingers on the characters might betray the AI’s limitations.

Once you move upstairs, the pavilion shares some basic information about the UK, including cultural connections with Japan, like the ritual of tea drinking. The core message centers around ideas and innovation—that anyone could be the next great mind. The film includes subtle branding from Aston Martin and AstraZeneca, which feels like part of the narrative but is clearly tied to sponsorship.

The overall message is fine, the production quality is solid, but if you only had one day at the expo, this wouldn’t be worth the wait. With more time, it’s an interesting detour, but the content lacks depth beyond the stylized delivery.

Scandic Pavilion

The Scandic Pavilion was one of the biggest disappointments at Expo 2025—especially for anyone who holds Scandinavia close to heart. Countries like Norway and Sweden, which previously shined with distinctive, beautifully curated pavilions at Expo 2020 in Dubai, have now been lumped together in a single, overly generalized space.

Trying to unify five very different countries—each with its own language, culture, politics, values, and tourism identity—under one shared roof ended up watering down everything. The result felt like a vague concept centered on sustainability, zero waste, and shared goals—delivered without depth, emotional resonance, or national identity.

At the core, the central video display had the potential to highlight Nordic landscapes, innovation, or lifestyle. Instead, it played as a disjointed mix of clips that failed to clearly represent any of the participating countries. With no cohesive narrative, it was difficult to connect with the region as a whole, let alone any individual nation.

Even worse, the pavilion failed to promote tourism, culture, or national identity in any meaningful way. No real introduction to the countries, no local flavor, no reason to visit. Just generic messages.

It’s a shameful missed opportunity. Scandinavia is rich, inspiring, and diverse—this pavilion, unfortunately, was none of those things. For those who love the region, this experience felt not just underwhelming, but deeply misguided.

Luxembourg Pavilion

The Luxembourg Pavilion at Expo 2025 offers a well-structured and enjoyable experience, blending sustainability, technology, and a few playful elements.

It begins with a short introductory video, though unfortunately, there’s no seating, which makes it more of a standing pause than an immersive moment. The second part features interactive tablets focused on global sustainability and opportunities for people from different countries, emphasizing inclusivity and cooperation.

Next is a section highlighting Luxembourg-specific initiatives, like the well-known free public transportation to reduce emissions, and the fact that the entire pavilion is fully disassemblable—another nod to eco-conscious design.

The final exhibit is a more relaxed, immersive video space where visitors can sit or lie down to enjoy visual storytelling and environmental themes. While the dual screen setup could have been better synchronized to avoid distraction, the ambiance was still engaging.

At the exit, there’s a small food counter, but options are limited—particularly for visitors with dietary restrictions. However, one unexpected and fun touch is a mini bowling alley, adding a light-hearted ending to the visit.

Luxembourg doesn’t try to impress with spectacle but succeeds in creating a coherent, thoughtful, and balanced pavilion. It’s not overwhelming, but it doesn’t disappoint either.

Germany Pavilion

The Germany Pavilion at Expo 2025 continues its well-established focus on sustainability, net-zero emissions, and the circular economy. It’s usually one of the more crowded pavilions, but visiting around 8 PM allows for a much more relaxed experience without long queues.

At the entrance, visitors receive a smart audio device (microphone-style) that doesn’t require language selection. It automatically delivers audio commentary in German, English, or Japanese, depending on what you’re looking at or interacting with—a smooth, hands-free guide through the exhibit.

One highlight is the startup section, where a wide range of German innovations are on display. Standouts include coffee cups made from recycled coffee grounds and concepts like Hyperloop. Visitors can interact with digital stations and choose topics that interest them, personalizing their journey.

A rotating question wheel invites guests to reflect on issues like plastic use. However, the framing of the questions—e.g., can we live without plastic?—feels misdirected, putting the burden on consumers instead of producers. It’s a recurring issue in Germany’s expo messaging: strong intent, but sometimes targeted at the wrong audience.

The pavilion ends on a playful and cooperative note. At the top floor, visitors participate in a group game to simulate growing tomatoes in a sustainable environment. It was a fun, engaging moment—made better by collaborating with two Japanese visitors who joined me in the process.

The final section features Germany’s federal regions, each with short descriptions and, for some, videos showcasing their sustainability efforts. The rooftop finishes the experience with a green garden—a calm and refreshing way to end the pavilion visit.

Overall, it’s a smart, balanced, and interactive space—strong in design, even if some of its messaging could be more critically framed.